Sangre Mexa was born in Mexico City, inspired by the cultural roots of the ancient civilization. Concepts have been developed based on a prior study of historical patterns in Mexica culture. (Books / Dictionaries / Historical Articles / Histories)
One of the key foundations of the project has been the development of a pictographic language (similar to that used in the ancient culture), thus defining a new numbering system.

The brand's colors have been defined based on those used by the Mexica, such as red, yellow, black, and white.